Shell launches new fuels with Dynaflex; reveals research about emotions of Malaysian drivers

Getting a smoother, more efficient ride is something that everybody from the owner of the highest end sports car on down to a suburban compact wants and Shell is doing just that with the launch of their new DYNAFLEX tech that has been infused in their latest fuels available at the pump.Five years in the making with thousands of hours spent in research and development, Shell’s new DYNAFLEX tech aims to help clean key fuel system components that include the intake valves and fuel injectors from grotty deposits that build-up over time; this accumulation of dirt, deposits and whatnot detracts from performance as engines are forced to work harder. By keeping it clean, engines can continue running at peak efficiency. This is done via the addition of deposit control additives to minimise deposit build-up while their Friction Modification Tech introduces a robust film on a molecular level on internal components to reduce friction and thus leading to a smoother ride.

DYNAFLEX is available across their V-Power 97, V-Power Racing and FuelSave 95 fuel grades as well as their diesel fuel grades that include FuelSave Diesel and FuelSave Diesel Euro 5. The new fuels available with DYNAFLEX tech are available at all Shell stations nationwide and will work with both modern and older vehicles alike.

Emotionally Invested – A study on Emotional States of Malaysian Drivers
At the same time, Shell also conducted a fascinating study where they worked with Goldsmiths, University of London to track the emotional states of what Malaysian drivers were undergoing on the road. This was achieved with chatbots, the GPS from the Shell Motorist app, ongoing feeds of the weather at the time of the study and also via wearable emotion tracking devices that monitored heart rates, breathing rate, mood, sleep and exercise (or lack thereof).

The study monitored over 2,500 trips by 300 drivers around Kuala Lumpur from 15 – 25 April, and the results were rather fascinating:

-Drivers in Kuala Lumpur set the bar for the global study with an average efficiency score of 61%.1
-Across over 2,500 journeys, the overall mood of motorists in the study while driving was revealed to be 77% calm, at an average heart rate of 77 beats per minute2.
– The average journey time identified by the study was 36 minutes, with an average journey distance of 19kms within Kuala Lumpur.
-The average speed was just 14.5km/h, proving that the time spent in traffic counteracts time spent on high speed freeways
– Drivers in Malaysia have built up resilience to stressful driving conditions such as traffic congestion