Carlsberg Prosperity Burrow Carlsberg CNY’23 Launch & Dinner-239

Usher in the Year of the Rabbit at the Carlsberg Prosperity Burrow

The Year of the Rabbit is just around the corner and on top of issuing special limited edition collectibles by artist Feifei Ruan, Carlsberg is also kicking things off in style with a special Carlsberg Prosperity Burrow showcase at both level 3 at Pavilion Bukit Bintang, Kuala Lumpur until 17th January 2023 and at Sunway Carnival Mall in Penang until 29th January 2023.

Carlsberg Prosperity Burrow Carlsberg-CNY23 activities @ PavKL

What is the Carlsberg Prosperity Burrow

Taking centre stage at the Carlsberg Prosperity Burrows is a giant auspicious golden rabbit set amidst a garden installation. Spread along an enticing garden path are a slew of attractive festive themed attractions including the Zodiac Forecast zone where guests could find out what 2023 has in store for them, a Papercraft station where visitors can create festive themed works of art, a Prosperity Cam that enables visitors to capture the perfect photo with friends and family as well as the Drumming Prosperity Together challenge to win special prizes too. 

Carlsberg Prosperity Burrow - Stefano Clini, Managing Director of Carlsberg Malaysia

Stefano Clini, Managing Director of Carlsberg Malaysia at the Carlsberg Prosperity Burrow showcase

“As we all celebrate new beginnings in 2023, ‘Brewing Prosperity Together’ represents our hopes and  best wishes for all our consumers, partners and friends across the region, so that together, we may  have an auspicious 2023 filled with smoothness, prosperity and happiness. Building on that further, we  hope to celebrate the bonds with family and friends through our Prosperity Burrow, an interactive  space where ‘reunions’ & ‘prosperity’ come to life in a fun yet meaningful way and smoothness blooms with the opening of every Carlsberg beer,” said Stefano Clini, Managing Director of Carlsberg Malaysia. For more on the ongoing Carlsberg Brewing Prosperity Together promotion, check out our prior feature here and their official page at 

Carlsberg Prosperity Burrow Carlsberg CNY'23 artist edition cans