
Heineken Refresh 2025 brings over 10,000 fans to chill and celebrate in Genting Highlands
The recently concluded Heineken Refresh 2025 celebration that took place in Genting Highlands saw over 10,000 music fans partaking in a celebration amidst the cool highland air and fresh beats from some of the hottest stars in music to the tune of pints of Heineken beer.
Taking place at Resorts World Awana, the grand Heineken Refresh 2025 event saw artistes like Beautiful Mistakes rocking the house with their opening set, Jovynn and AnnJo bringing their distinct sound to the crowd and fan-favourite Blink blended his signature big-room sound and exciting setlist to entertain the crowd. Adding to the festivities was HYO that blended both K-pop and EDM into a high-octane mix while Grammy-award winning DJ-producer Zedd delivered a set for the ages.
“Heineken Refresh is more than just music — it’s about discovery and shared experience. It’s about stepping into the unexpected, whether that’s a new genre, a surprising venue, or a connection with someone you’ve just met,” said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad.
“This marks our third year of building Heineken’s music platform, and each year we’ve raised the bar in how fans experience music and connect with one another. From spontaneous pop-ups to this epic closing vibe, we’ve reimagined how music brings people together — especially when it’s shared with an ice-cold Heineken®. With each Refresh Your Music, Refresh Your Nights campaign, Heineken will continue to inspire music lovers to step out of the familiar, discover new sounds, and spark new connections,” added Shaun.
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