Max Verstappen flags off Heineken When You Drive, Never Drink campaign and Player 0.0 game competition

While it is a universally accepted adage that you shouldn’t drink and drive, not everyone gets the message which is why Heineken’s latest When You Drive, Never Drink campaign just kicked off locally that features three-time Formula 1 World Champion Max Verstappen.

Also released is a Player 0.0 mobile and sim racing competition that also involves Heineken 0.0 brew that offers all the taste but none of the alcohol.

The Heineken Player 0.0 mobile competition has already begun in Malaysia with players needing to show safe driving skills to achieve high scores and stand the chance to meet Max Verstappen himself with second and third place winners getting tickets to the Formula 1 Singapore Airlines Singapore Grand Prix.

To check out the game, visit the Player 0.0 game site here and their official page here.