Here’s 8 amazing reasons why the Samsung Galaxy A54 is the one of the best value midrange phones in 2023

Most midrange phones are typically a compromise in cost and performance but the new Samsung Galaxy A54 bucks the trend as it manages to shoehorn in a veritable cornucopia of features that are typically offered piecemeal in other phones while packing several extra tricks that not even flagship phones have in its design into one affordable package that doesn’t burn a huge hole in your pocket. 

@hitechcentury Our Galaxy A54 5G first look sample comes in a shade they refer to as Awesome Violet which works out to a bluish purple with a shiny reflective finish. Alternatively, you can acquire it in a greenish pastel shade of Awesome Lime or a whitish shade of Awesome White as well as a shade of Awesome Graphite. In terms of hardware, our Galaxy A54 5G first look sample comes with Samsung’s own in-house Exynos 1380 processor which is a midrange octacore processor built on a 5nm process while featuring 5G connectivity, fast WiFi 6 and Bluetooth 5.3 too. Running under the hood is the latest Android 13 with their own OneUI 5.1 overlay with Samsung committed to offering 4 years of Android updates and 5 years of security updates which is an impressive service life for a midrange phone. In Malaysia, the Galaxy A54 5G only ships in one RAM and storage configuration which consists of 8GB RAM and 256GB of expandable storage though other regions may get additional permutations of 6GB RAM and 128GB storage. There’s no official price stated yet for Malaysia but we’ll keep you posted! @Samsung Malaysia #galaxya54 #fyp #malaysia #techtok #beritatiktok #firstlook #tech ♬ In Love With You – BLVKSHP

Now available for preorder in Malaysia, here’s 8 reasons why the Samsung Galaxy A54 represents maximum bang for the buck as one of the best value midrange smartphones that money can buy in 2023…

Tough Gorilla Glass 5 and IP67 water resistance

The Samsung Galaxy A54 is ready for whatever life throws at you as it features tough Gorilla Glass 5 on both the front and rear backplate that provides a measure of resistance to scratches and nicks. Better yet, the phone also has a robust IP67 dust and water resistance rating, allowing it to survive in up to 1 metre of fresh water or in a swimming pool for up to 30 minutes at time. 

In keeping with its ambit as a constant companion, the phone is able to effortlessly shrug off the odd rain shower or two that’s typical of Malaysia’s weather of late and still keep working.

Stereo speakers for big sound

Good sound makes a difference especially when you’re watching a great movie, listening to music and especially when you’re gaming to figure out where incoming rounds are coming from in PUBG Mobile or Call of Duty Mobile. 

While most midrange phones typically feature a mono speaker, the Galaxy A54 features a stereo speaker array with one speaker at the base of the phone and the other at the top of the display paired with powerful Dolby Atmos technology to offer out a wider soundscape and richer, deeper audio.

Huge 5000mAh battery with 25W fast charging

Arguably one of the most important aspects of a smartphone is how long the battery lasts before you need to start hunting for a power bank or charging point. In that regard, the Galaxy A54 and its huge 5,000mAh battery has the endurance to go the distance with enough juice in the tank for two days of usage. 

Charging it is equally fast too as it offers 25W wired fast charging akin to the baseline Galaxy S23 though you need to purchase a compatible fast charger. With a large battery and 25W fast wired charging, Galaxy A54 owners can throw caution to the wind and game like a boss, binge watch movies on the go and TikTok through an entire Marvel phase worth of videos and still have plenty left to take them through a full day.

256GB storage with microSD card up to 1TB

If there’s one thing that’s never enough that every smartphone user wants more of, it’s storage. In this regard, the Samsung Galaxy A54 surpasses even its higher end Galaxy S23 siblings as it features a microSD card slot on its SIM card tray, allowing users to add additional storage as needed with support for up to 1TB microSD cards. 

While the 256GB of onboard storage is plenty, the option of augmenting it with additional storage offers extra peace of mind, allowing users to capture special moments on its cameras rather than having to frugally manage storage space. With all that extra expandable storage, preloading an entire season of shows from Netflix, storing up a veritable library’s worth of ebooks and packing all your favourite mobile games is a cinch while still leaving plenty of space for photos and videos 

4 years Android updates, 5 years security and 2 years warranty

In an era where sustainability is increasingly being brought to the forefront, consumers are retaining smartphones for longer periods of time even as user expectations rise for quality and customer service. In that regard, the Samsung Galaxy A54 that runs Android 13 and Samsung’s own OneUI 5.1 overlay out of the box sets an industry standard as it offers a whopping 4 years of Android updates, 5 years of security updates and a 2 year warranty.

What this translates to is that owners of the Galaxy A54 will enjoy Android updates all the way to Android 17 while enjoying security updates all the way up to 2028. With these meaningful commitments to ensure a long service life, the Samsung Galaxy A54 isn’t just a phone, it’s a stalwart, reliable companion that will last you for a long time to come.

Powerful performance with fast 5G and WiFi 6 to live life in the fast lane

Performance and connectivity are paramount in a smartphone and the Galaxy A54 is no slouch when it comes to performance. Powering the phone is their own inhouse Exynos 1380 2.4GHz processor paired with 8GB RAM and 256GB of expandable storage. 

While 8GB RAM is plenty for general use, the phone also has the ability to allocate onboard storage as virtual RAM with up to 6GB of RAM Plus available on demand. In effect, users can get 14GB of combined physical and virtual RAM for fast app swapping, gaming and more. The phone also features fast WiFi 6 and 5G connectivity for fast downloads and uploads.

Triple camera with OIS and Nightography

Having a good camera on a midrange phone is typically an afterthought by most smartphone manufacturers but the Samsung Galaxy A54 features a rear triple camera built around a 50MP primary camera that has optical image stabilisation (OIS) and video digital image stabilisation too, enabling it to capture crisp photos and smooth videos especially in low light scenarios, an ability that Samsung has referred to as Nightography. 

For the uninitiated, OIS in a smartphone camera involves special hardware around the camera sensor that compensates for hand shakes or other movement to ensure stable shots. It’s considered a pricey component to integrate into a midrange phone but through some form of techno sorcery, Samsung has managed to do so in the Galaxy A54.

Alongside the 50MP OIS-stabilised main camera, the phone also features a 12MP ultra wide angle camera and a 5MP macro camera with the combined ability to capture up to 4K video. Up front, the phone features a 32MP selfie camera that’s ideal for video calls and can capture up to 4K video too. 

6.4-inch Super AMOLED 120Hz display

The Samsung Galaxy A54 5G features a large and luscious 6.4-inch Super AMOLED display that has a dynamic 120Hz refresh rate allowing it to offer smooth animations onscreen for gaming and web browsing as well as deep blacks, rich hues and excellent viewing angles too.

The display also has a peak brightness of 1,000 nits to ensure clear, comfortable viewing even under daylight conditions. Movies and games never looked so good!

Samsung Galaxy A54 price in Malaysia

In Malaysia, the Samsung Galaxy A54 is available for RM1,899 in your choice of Awesome Lime, Awesome Black, Awesome Violet and Awesome White. From now until 6th April 2023, preorders of the Galaxy A54 will get a free pair of Galaxy Buds Live worth RM549 on the house. 

From 7th April onwards when it is officially available at retail, buyers will get a free casing to go with the phone. You can check out our first look of the Samsung Galaxy A54 here. For more details, check out Samsung Malaysia’s official Galaxy A54 page here.