Innovative Senheng Home Customisation platform makes Malaysia debut at senQ Easyhome Mall USJ

Owning a house is a major milestone in life but turning it into a home is another challenge altogether.  Homeowners often need to source appliances, furniture, and fittings from multiple vendors, while also working with interior designers to visualise how everything comes together into a harmonious whole. It’s a process that can take weeks, if not months, to coordinate.

Recognising this challenge, Senheng has launched its innovative Senheng Home Customisation platform at the senQ concept store in Easyhome Mall USJ, offering a one-stop solution that brings together design visualisation, product selection, and installation services into a single, seamless integrated experience. With Senheng Home Customisation, Senheng is looking to expand into new growth segments that complement its existing business and enhance customer lifetime value.

Officiating at the official launch of Senheng Home Customisation at the senQ concept store in Easyhome Mall USJ, Mr. Lim Kim Heng, Managing Director of Senheng Electric (KL) Sdn Bhd said,”Today’s launch represents more than just a new store or platform. It reflects how retail is evolving and how Senheng is expanding beyond traditional consumer electronics into a broader home living ecosystem. As a future trend, home furnishing channels engage consumers earlier than traditional appliance channels, and this creates an opportunity for us to serve customers earlier in their home set-up journey and with greater overall efficiency. With the introduction of our 100ft S-Coin Redemption Walkway, customers can immediately experience the value of our ecosystem in a tangible way. At the same time, the launch of Senheng Home Customisation allows us to support customers across their entire home journey, from planning to furnishing. Customers can enjoy free professional “What You See Is What You Get” design services, alongside touch-and-feel experiences and pre-sales consultations at our outlet.”

“The home customisation market presents a natural opportunity for Senheng, given our established customer base, retail footprint and omnichannel platform. Through Senheng Home Customisation, we are not only creating a new growth platform, but also a new convenience value to our customers that integrates design, products, services and rewards into a single point journey compared to a traditional renovation process involving many vendors,” added Mr. Lim Yau Young, Corporate Strategy Officer of Senheng Electric (KL) Sdn Bhd. 

How Senheng Home Customisation works

For the uninitiated, the Senheng Home Customisation platform is a one-stop home customisation service that offers a seamless end-to-end journey of home planning and furnishing under one roof. 

Harnessing HAME Malaysia’s sophisticated 3D interior design rendering software, customers can generate customised visuals to see their preferred home concepts in as little as 30 minutes.

With this next-generation 3D interior design rendering capability,  customers can plan, customise and complete their living spaces, allowing customers to visualise with actual examples how cabinetry, fittings, appliances, lighting and other home elements come together before committing to a final concept.

Beyond the initial consultation and design process, Senheng Home Customisation also integrates project management, order tracking, delivery and installation coordination, after-sales service and warranty activation to provide customers a true integrated experience.

To take the concept from 3D interior design into a fully finished and furnished home, the Senheng Home Customisation platform leverages Senheng’s extensive experience in home appliances and combines it with valued stakeholders across the home customisation value chain including experts in design, carpentry, project coordination as well as merchants and financing to create a seamless customer journey in every way.

In order to ensure superior quality control, the Senheng Home Customisation platform is supported by locally-based cloud factories, directly-sourced raw materials, dedicated project managers and accredited installers to complete every project.

Imagining and seeing a home concept in virtual 3D is one thing but seeing and feeling its subtle nuances like how the play of lighting works on wood panelling or how a cabinet just looks up close are a different thing altogether.

To give Senheng Home Customisation customers a better idea of the components and products that go into their dream home concept, the senQ concept store at Easyhome Mall USJ features dedicated home customisation zones with full-sized kitchen and living room setups as well as a materials display wall and dedicated product blocks to allow customers to see, touch and feel how every piece of a customer’s dream home comes together.

That’s not all, customers can also admire a massive 116-inch 4K RGB Mini-LED TV UX series TV that takes pride of place in the store. For more details on the Senheng Home customisation platform, visit https://www.senheng.com.my/home-customisation/