Senheng celebrates 36th anniversary with Untung Gila cashback campaign and revamped S-Coin rewards
Malaysia’s premier electronics and appliance chain is celebrating its 36th anniversary in style with a revamped and more rewarding S-Coin loyalty programme and a tempting Untung Gila cashback campaign.
Senheng Untung Gila campaign and revamped S-Coin Loop
In a briefing, Senheng shared more about their Untung gila cashback campaign which allows customers to enjoy 50%, 70% and 100% S-Coin cashback benefits with each tier applied to specific products.
Customers will earn S-coin with eligible purchases for each respective tier and the campaign covers more than 300 products ranging from PC accessories all the way to small appliances from renowned brands such as Samsung, Sony, Montigo and more.
Key to ensuring a smoother journey is a revamped customer experience that allows customers to maximise their S-Coin rewards with Senheng, effectively forming an S-Coin loop with purchases of selected products in-store or via the Senheng app earning S-coin which can then be used to redeem more rewards.
According to Senheng, S-Coin is one of the cornerstones of their recent performance with the redemption value of Senheng PlusOne members for S-Coin rising from RM270 to RM471 between 2024 and 2025, which is a healthy 74.7% growth in demand and interest in Senheng’s unique programme.
KH Lim, Managing Director of Senheng
“Reaching our 36th year is a milestone, and it’s also a reminder that we must keep moving,” said KH Lim, Managing Director of Senheng. “The strong momentum of S-Coin shows that Malaysians value flexibility and choice when it comes to rewards. With Untung Gila offering up to 100% cashback in S-Coin across more than 300 items, we’re giving customers even more reasons to earn, redeem and stay engaged. Both initiatives reinforce our long-term loyalty strategy that creates a continuous loop of value for every member, from the moment they register to the moment they redeem.” For more details please visit www.senheng.com.my