Inspiring Sharp 40 Live Mighty campaign launched in Malaysia

Sharp Electronics Malaysia, best known for their AQUOS range TVs, air purifiers and other home appliances has just officially announced their new Sharp 40 Live Mighty campaign in Malaysia at the commemoration of their 40th anniversary in Malaysia where they appointed two new brand ambassadors that will spearhead an array of new campaigns, promotions and more in the coming year along with a reveal of their distinctive new Sharp 40 Live Mighty Logo to mark their 40th anniversary in Malaysia.

At the launch of the campaign, Sharp also reiterated their commitment to offering superior customer service via their Double Sincerity Service Upgrade programme.

The brand also shared a number of impressive milestones since their establishment in Malaysia in 1985 with over 7 million Sharp refrigerators , over 5 million washing machines, over 5 million TVs and over 2 million air purifiers sold in Malaysia.

What is the Sharp 40 Live Mighty Campaign?

For the Sharp 40 Live Mighty campaign, the brand has appointed renowned women’s doubles badminton pair, Pearly Tan and Thinaah Muralitharan as ambassadors.

“Pearly and Thinaah demonstrate what it means to ‘Live Mighty’ both on and off the court through their relentless pursuit of excellence and ability to inspire others. Through this partnership, we hope to inspire Malaysians to face daily challenges with confidence and create their own extraordinary lives,” said Mr. Ting Yang Chung, Managing Director of Sharp Malaysia.

Mr. Ting Yang Chung, Managing Director of Sharp Malaysia

“In Live Mighty, we aim to inspire everyone to seize opportunities with resilience and innovation as we face the challenges of 2025. Our goal is to become Malaysia’s leading Japanese consumer electronics brand, continuing to create value through excellence in products and services, while further strengthening our industry leadership,” added Mr. Ting.

At the Sharp 40 Live Mighty briefing, Sharp also highlighted that they are the first home appliance brand to introduce the innovative 7-Day Service Completion Assurance initiative under their Double Sincerity Service Upgrade campaign that ensures a nationwide 7-day repair completion guarantee with swift and reliable after-sales service.

“Beyond enhancing people’s quality of life, we are committed to becoming the brand most focused on service and quality. Our nationwide 7-day repair completion guarantee demonstrates our doubled sincerity and service upgrade commitment to our valued users,” said Mr. Ting.

Sharp has also announced that any customers who purchase any INVERTER series products or 120Hz AQUOS XLED TRU series televisions from now until 31 December 2025 will also get an extended one-year warranty via online registration. For more details check out Sharp’s official page at https://my.sharp/