Sonova Holding AG acquires Sennheiser consumer audio division
Sennheiser announced in February earlier this year that they were looking towards divesting their consumer division and focusing on their professional audio offerings. Now, the brand has released a statement today that their Sennheiser’s Consumer Electronics business will be acquired by global medical hearing solutions provider Sonova Holding AG.
Sennheiser HQ in Wedemark, Germany
Headquartered in Switzerland, Sonova Holdings AG will take over the development and production areas of Sennheiser Consumer Electronics, their consumer tech arm which issues hardware like their CX 400BT and Momentum True Wireless 2. Moving forward, Sennheiser will focus on their more profitable Pro Audio, Business Communications and Neumann business areas.
What happens next Sonova Holding AG and Sennheiser Consumer Audio?
The acquisition is synergistic, as Sonova AG’s expertise in hearing aids, cochlear implants and a host of other hearing solutions dovetails wonderfully with Sennheiser’s mastery of soundbars and headphones. To be clear, consumers will continue to see Sennheiser’s consumer tech offerings in the market and a license agreement has been inked, though what new offerings will appear later this year on in future haven’t been announced just yet..
“We couldn’t have asked for a better partner than Sonova for our Consumer Electronics business,” says Daniel Sennheiser, co-CEO at Sennheiser. “Sonova is a strong, well-positioned company. Not only do we share a passion for unique audio experiences, we also share very similar corporate values. This gives us an excellent foundation for a successful future together.” Co-CEO Dr. Andreas Sennheiser adds: “The combination of our strengths provides a very good starting point for future growth. We are convinced that Sonova will strengthen the Sennheiser Consumer Business in the long term and capture the major growth opportunities.” Both partners see great potential in particular in the market for speech-enhanced hearables and for true wireless and audiophile headphones.
Sennheiser Co-CEOsDaniel and Dr. Andreas Sennheiser
Arnd Kaldowski, CEO of Sonova, says: “I am very pleased that Sennheiser has chosen Sonova to further develop the well-renowned Consumer Division. We look forward to welcoming our new colleagues and to building on the combined strengths of both organizations to successfully shape our joint future. The fast-growing market for personal audio devices is rapidly evolving. Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation as well as their high-quality products will allow us to expand our offering and to create important touchpoints with consumers earlier in their hearing journey. Combining our market-leading technology with the strong brand and well-established distribution network of Sennheiser creates a strong foundation for future growth.”
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