LEGO ‘Play Is Your Superpower’ campaign champions child development amidst global play deficit

By Hitech Century | October 13, 2023 |

The LEGO Group is on a mission to reclaim the magic of childhood with their latest initiative, the ‘Play is Your Superpower’ campaign that aims to address the alarming decline in playtime for children across the world and that recognises the critical role that play has in shaping the cognitive abilities, overall well-being and potential…