Tiger Beer rolls out Tiger 8 Principle Chatbot Quiz to inspire users to greater heights for 2026

The Year of the Fire Horse in 2026 is said to be a challenging year for many astrological signs. Rather than puttering about crunching your own numbers, Tiger Beer has rolled out a Tiger 8 Principle Chatbot Quiz on Whatsapp that offers consumers an interactive way to discover their core ‘principle’ to take inspiration from for the year ahead based on their Chinese astrological animal sign.

What is the Tiger 8 Principle Chatbot Quiz?

The Tiger 8 Principle Chatbot Quiz is hosted entirely on Whatsapp and requires you to answer a series of short questions to receive a personalised principle and ratings across key pillars such as ambition, relationships and wealth for 2026 for your astrological sign.

Participants who have completed the quiz can also share their Tiger principle on Instagram or Facebook while following and tagging @tigerbeermy, with three entries selected per week standing a chance to win exclusive items from the Tiger x atmos collaboration collection including limited-edition apparel that are allocated from a random pool as well as the first ever Tiger x atmos poker set. Successfully selected participants will be contacted and need to answer a question to win even more Tiger x atmos merch.

“The WhatsApp quiz is our way of bringing Tiger’s Chinese New Year experience into everyday conversations,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “It’s simple, social, and designed to spark reflection and connection, values that are especially meaningful during the festive season. 

To check out the Whatsapp quiz, click here.