Tiger Beer Cheers to a Bolder Tomorrow 2024 campaign ushers in the prosperous Year of the Dragon
The Year of the Dragon is one of the most auspicious symbols in the Chinese zodiac and to kick the coming Lunar New Year off with a bang, Tiger Beer is debuting the Cheers to a Bolder Tomorrow 2024 campaign in a grand ceremony at Sunway Velocity mall earlier in January 2024.
Tiger Beer Cheers to a Bolder Tomorrow 2024 campaign highlights
Now on its final leg after making a grand circuit around Sunway Velocity Mall in Kuala Lumpur and Gurney Plaza Penang, the Cheers to a Bolder Tomorrow 2024 campaign hosts a special experiential event at Ipoh Parade from now until 9th February 2024. At the showcase, shoppers can participate in a variety of fun activities to score exclusive Tiger Beer merchandise.
“CNY is a time when we come together with friends and family optimistically hoping for a prosperous year ahead, and Tiger Beer wants to be part of the celebration with everyone. With attractive nationwide activations and promotions, we want our loyal consumers to experience the formidable force of the tiger and the dragon as they ‘Cheers to a Bolder Tomorrow’ by setting ambitions even bolder than before,” said Roland Bala, Managing Director of Heineken Malaysia Berhad.
From left: Ms Julie Kuan, Marketing Manager of Tiger Beer Malaysia, Ms Victoria Ang, People Function Director of HEINEKEN Malaysia, Mr Niko Van Cauwenberge, Supply Chain Director of HEINEKEN Malaysia, Ms R
New to this year’s Tiger Beer Cheers to a Bolder Tomorrow 2024 campaign is the ability to unlock special Instagram filters by using the ‘Bolder Tomorrow’ Instagram Filter by @TigerBeerMY and scanning any Tiger Beer logo physically or digitally to generate unique Lunar New Year blessings to share on social media while sharing your biggest goals for 2024 to stand a chance to win exclusive Tiger Beer x Against Lab year of the Dragon Collection merchandise. For more details check out https://tigercny.tigerbeer.com
