New Xiaomi and Leica strategic partnership will result in a new smartphone coming in July 2022
When one door closes, another opens. While Leica is best known among smartphone users for their ground-breaking collaboration with Huawei back in the day that resulted in a slew of excellent camera phones including the current powerful P50 Pro, they’ve now announced a strategic partnership with Xiaomi. The first fruits of the Xiaomi and Leica strategic partnership will be a new flagship camphone with a slated July 2022 launch window.
What is the new Xiaomi and Leica strategic partnership
Beyond this announcement and an official press release, there hasn’t been much mention as to the extent of the new collaboration and how much of a hand that Leica will have in the optics and cameras of the new, as yet unreleased and unnamed, Xiaomi flagship camphone. If Leica follows their traditional playbook, they’ll likely have a hand with licensing out the lenses and how the overall output of how images look on the smartphone’s cameras much like their prior work but nothing has been officially mentioned yet.
“Xiaomi focuses on creating the ultimate user experience, and has always hoped to explore the capabilities of smartphone photography to the extreme. Xiaomi and Leica agree with each other’s pursuits and ideas and appreciate each other’s advantages and industry. This cooperation will provide a strong boost to Xiaomi’s imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies, product philosophies and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion.” says Lei Jun, founder, chairman and CEO of Xiaomi Group.
“It is an honour to announce the long-term strategic cooperation with Xiaomi today. Leica and Xiaomi are both global premium brands and during this unprecedented deep cooperation process, both parties have successively worked on the goal of providing customers a new era of mobile photography. We are convinced that the first jointly developed imaging flagship smartphone makes the pioneering progress of both companies visible. We will provide consumers in the field of mobile photography exceptional image quality, classic Leica aesthetics, unrestricted creativity, and will open a new era of mobile imaging.” adds Matthias Harsch, CEO of Leica Camera AG. We’ll keep you posted once we get any official word on the Xiaomi and Leica strategic partnership but in the meantime you can tune into their official Facebook page at https://www.facebook.com/XiaomiMalaysia
