LG achieves landmark milestone; opens 130th LG Subscribe Brand Store in Malaysia

LG Malaysia achieved a significant landmark with the opening of their 130th LG Subscribe Brand Store at Sunway Pyramid mall in Malaysia. The opening of the 130th LG Subscribe Brand Store means that it  currently has the widest branded appliance subscription footprint in Malaysia.

130th LG Subscribe Brand Store opening highlights

While it is a common concept in Korea, the concept of subscribing to a set of home appliances is a relatively new idea for Malaysia but confers a number of useful advantages including getting the latest home tech for less than the outright cost of ownership. 

The inaugural LG Subscribe programme began with a single kiosk in 2019. Even with challenging headwinds, LG Subscribe grew from strength to strength, culminating in 130 stores nationwide today. According to LG, Central Malaysia hosts 58 stores with 29 outlets in the Northern region, 23 in the Southern region, 5 across the East Coast and 15 in East Malaysia.

At every LG Subscribe Brand Store, visitors can take advantage of a dedicated Maintenance Service Zone where customers can discover more about LG’s after-sales care programme, filter replacement and servicing options. 

During the meaningful opening ceremony, LG also launched their Filter Drop Campaign that invites subscribers to drop off their used LG filters at any LG Subscribe Brand Store nationwide for responsible disposal and for greater sustainability. There’s no time limit and the duration runs throughout the ownership journey of an LG Subscribe subscriber.

“Reaching 130 stores is a milestone, but what it truly reflects is the trust Malaysians have placed in LG Subscribe – and in our commitment to make premium home living more flexible and more accessible,” said Mr Justin Choi, Managing Director of LG Electronics Malaysia. 

“When we set out on this journey, we believed that Malaysians deserved a smarter way to experience the best technology in their homes – not bound by the cost of ownership, but supported by ongoing care and service. This milestone tells us we were right, and it drives us to go further,”  adds Mr Choi. For more details on the LG Subscribe programme, check out their page at https://www.lg.com/my/lg-subscribe/