Sustainability is becoming an increasingly critical aspect for all manner of consumer technologies, in particular industries such as laptops and smartphones that power much of our modern society. Unfortunately these products also generate significant amounts of e-waste and are often challenging to recycle and difficult to repair. Realising their critical role in championing a greener future, Asus has embarked on a programme that aims to set the bar for environmentally-friendly, sustainable business.
From how Asus offices are built and managed all the way to how they manufacture, package and then later on recycle and dispose of their products such as laptops in the future, every aspect of Asus operations is being addressed to create a more sustainable organisation. To achieve this, Asus has created a series of actionable sustainability goals for 2025 and beyond that are guided by the Sustainable Development Goals plan, a series of guidelines by the United Nations and that you can check out here.
Asus Sustainability – Climate Action, Circular Economy, Responsible Manufacturing and Value Creation
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Moving onwards, Asus sustainability efforts for 2025 onwards are centred around four critical goals – climate action, a circular economy, responsible manufacturing and value creation.
In terms of Asus sustainability efforts, climate action is arguably on the top of the list as they aim to use 100% renewable energy by 2025 and to achieve the same 2035 globally at all their facilities worldwide. Asus also aims to reduce carbon intensity of key supplies by 30% and to ensure all their products exceed ENERGY STAR standards by at least 30% every year.
To achieve a circular economy where products can ultimately be recycled or repurposed into others, Asus sustainability efforts are implementing 100% environmentally friendly materials and packaging by 2025 while implementing modular design to minimise wastage while also aiming to recycle at least 20% of Asus products globally.
To ensure this happens, Asus is also ensuring responsible manufacturing not just internally but also with partners and suppliers with Asus currently being a full member of the Responsible Business Alliance (RBA) while ensuring responsibly sourced precious materials for production like tungsten, tin, and gold from qualified smelters while also requiring all key suppliers to meet the highest information security standards by 2050.
Asus is also committed to contributing to 100% sustainable value creation by 2025 with a commitment to our youth – the heirs to the planet. At present, Asus is training over 1,000 students in digital competency in collaboration with industrial and academic institutions.
Asus Sustainability – What Have They Done So Far
While 2025 is still a couple of years away, Asus has not sat idle and have achieved significant milestones in their moonshot goals. To wit, they’ve managed to use over 1,5000 of post-consumer recycled (PCR) plastic in products since 2017, used over 20,000 tons of recycled paper in their products in 2022, covered over 75% of the planet with their recycling services and have recovered over 40,000 tons of e-waste and also donated over 20,000 computers to over 1,800 non-profit organisations since 2008.
You can check out the full breadth and width of Asus sustainability goals and achievements as well as the complete report at their official site here.
Asus Sustainability – What Green Product Certifications do Asus Laptops Have?
Asus has made significant inroads to making their array of laptops and other products more environmentally friendly. Here’s what green product certifications that Asus products have garnered:
EPEAT® is a leading global ecolabel covering technology products and services. EPEAT-registered products have a positive environmental and social impact across the entire product lifecycle, from the extraction of resources and manufacturing to assembly, use, and end of life.
ENERGY STAR® is a globally recognized certificate for energy efficiency. Products that earn the ENERGY STAR® prevent greenhouse gas emissions by meeting strict energy efficiency requirements set by the U.S. Environmental Protection Agency.
RoHS is a global regulation that protects the environment and public health, restricting hazardous substances in products.
By selecting a green product certified laptop, consumers are assured that their laptop will contribute to a greener future. Businesses looking for a sustainable laptop choice can opt for the all-metal ExpertBook B9 OLED that maximises energy efficiency and lowers carbon emissions in the manufacturing process.
At present, here’s the current line-up of eco-certified Asus laptops available though not all will be available for sale in Malaysia . Consumers can also do their part by swapping in their old laptop regardless of brand to an Asus recycling service provider though this service isn’t offered in Malaysia just yet. You can check the current list of available countries here.