To celebrate the coming Lunar New Year, Hong Leong bank released their Chinese New Year video and it’s a real tale with one of their longest-standing customers – the Sin Eng Hoe Biscuit Factory who are one of the largest biscuit makers in Malaysia. Premiered at a recent dinner for invited guests, the Hong Leong Chinese New Year video struck a chord with its meaningful message.
Hong Leong Chinese New Year video highlights
In essence, The Hong Leong Chinese New year video shares how Sin Eng Hoe and his heirs have worked with Hong Leong and its diverse array of services over the years to grow his business and how it helped him in applying for relief funds during the COVID-19 pandemic that struck the world with a heartwarming ending.
As commercials go, it’s surprisingly good and conveys a heartfelt message and positive branding in a subtle yet effective manner. You can catch the video below:
Hong Leong bank also announced their refreshed emphasis on wealth management inline with their 3-5 year transformation plan with a series of wealth symposiums in Kuala Lumpur and Penang to empower customers with insights on the investment landscape as well as an inaugural podcast series that will come out in February 2024 on wealth accumulation.
That’s not all as Hong Leong bank is also offering a chance to win prizes over RM30,000 when investing through HLB Connect online from now until 31st May 2024. For more details check out https://www.hlb.com.my/cny