Photography powerhouse HUAWEI Pura 70 series with Google Play Store access via AppGallery now on preorder in Malaysia from RM3,699

Fresh from its global launch in China, the new HUAWEI Pura 70 series flagship smartphones are now available for preorders in Malaysia. Consisting of the new Pura 70 Ultra, the Pura 70 Pro and the Pura 70, the new HUAWEI Pura 70 series are iconic flagship smartphones that meld innovative design with cutting edge technology.

Melding HUAWEI’s distinctive new Forward Symbol design aesthetics in combination with a variety of premium finishes culminating in the sensuous faux leather of the top of the line HUAWEI Pura 70 Ultra along with next generation Ultra Lighting Cameras, the new HUAWEI Pura 70 series are stylishly attractive icons that are every bit as powerful as they are gorgeous to behold. Here’s 5 reasons why the new HUAWEI Pura 70 series are an absolute delight and where to preorder them in Malaysia…

HUAWEI Pura 70 series -Effortlessly Capture Lifelike Moments and Memories with Ease

Building on over a decade of imaging excellence, the new HUAWEI Pura 70 series hosts imaging technologies that take the concept of smartphone photography to new heights. On top of the ability to offer superb true-to-life images, the HUAWEI Pura 70 series is able to capture breathtakingly beautiful night portraits, detailed low light images and offer new imaging capabilities yet to be matched by the competition. 

As their premier design, the top of the line HUAWEI Pura 70 Ultra features a rear camera array built around the industry’s first 50MP Ultra Lighting Pop-Out camera that hosts a massive 1-inch CMOS sensor, a changeable aperture from F/1.6 – F/4.0 and enhanced Sensor Shift optical image stabilisation (OIS) with a camera lens that can seamlessly retract like  a traditional digital camera. This sophisticated primary camera is paired with a 40MP ultra wide angle camera and a 50MP Ultra Lighting Macro Telephoto camera with OIS. 

 

Combined, the potent HUAWEI Pura 70 Ultra and its rear camera array are able to tackle almost all popular imaging scenarios including new ones such as an incredible Ultra Lighting Super Macro macrozoom to view incredible details up close like the layers of an onion, a whopping 200x zoom range for capturing subjects far a distance and the innovative Ultra Speed Snapshot feature that allows for the ability to crisply capture fast-moving objects moving at speeds of 300 km/h like race cars with exceptional detail.

The deluxe HUAWEI Pura 70 Pro features the same potent 50MP Ultra Lighting Macro Telephoto camera with a similar 200x zoom range as the HUAWEI Pura 70 Ultra while the mainline Pura 70 features a respectable 100x zoom range, easily matching competing flagships. With the HUAWEI Pura 70 series and its new cameras

HUAWEI Pura 70 Series – Enhanced drop and scratch resistance

Designed to accompany users as essential companions, be it on the daily commute or that grand globetrotting holiday, the HUAWEI Pura 70 series all feature an improved second generation Super Durable Kunlun Glass across the range which offer 100% better drop resistance compared to its immediate predecessors used in last year’s model. 

Better yet, the HUAWEI Pura 70 Ultra features an additional Crystal Armor Kunlun Glass layered over the Super Durable Kunlun Glass that further improves scratch resistance by a whopping 300% over last year’s model, allowing it to shrug off common challenges like getting nicked by pen knives, loose change, car keys and the like when placed in a pocket or handbag.

To further enhance durability, the HUAWEI Pura 70 series all collectively feature robust IP68 dust and water resistance, allowing them to survive in up to 1.5 metres of freshwater for up to 30 minutes.

HUAWEI Pura 70 Series – Brilliant X-True OLED displays with lifelike colours and rich detail

The new HUAWEI Pura 70 series features their latest HUAWEI X-True OLED displays. Both the top of the line HUAWEI Pura 70 Ultra and HUAWEI Pura 70 Pro hosts an industry-leading 6.8-inch X-True curved display while the HUAWEI Pura 70 hosts a more compact flat 6.6-inch X-True display, all of which are optimised for lifelike colour rendition and rich detail while mitigating irritating outdoor glare for clear viewing even under direct sunlight.

Across the range, the HUAWEI X-True OLED displays integrated into the new HUAWEI Pura 70 series feature up to 2,500 nits peak brightness, a dynamic 1-120Hz adaptive refresh rate, HDR Vivid technology which ensures superb contrast as well as richer details in dark and bright regions of displayed content, a brilliant 1,440 PWM dimming mode to minimise eye fatigue when in use as well as a dense 460 pixels per inch (ppi) for pin-sharp images and superb detail. Wherever you go, the HUAWEI Pura 70 series X-True OLED displays will ensure an unsurpassed viewing experience every time. 

HUAWEI Pura 70 Series – Powerful SuperCharge fast charging and long battery life

The HUAWEI Pura 70 series puts battery performance to the fore with a host of innovative technologies that ensure exceptional endurance as well as fast and safe wired and wireless charging capabilities.

The top of the line Pura 70 Ultra hosts a 5,200mAh battery with fast 100W HUAWEI SuperCharge, 80W HUAWEI SuperCharge wireless charging and 20W wireless reverse charging to juice other HUAWEI devices like smartwatches and wireless earbuds wirelessly. 

The deluxe HUAWEI Pura 70 Pro has a 5,050mAh battery and also features fast 100W HUAWEI SuperCharge, 80W HUAWEI SuperCharge wireless charging and 20W wireless reverse charging too.

The mainstream HUAWEI Pura 70 offers the essentials with fast 100W HUAWEI SuperCharge and 50W HUAWEI Wireless Supercharge. All three modes of the HUAWEI Pura 70 series are ably equipped to offer all-day performance.

HUAWEI Pura 70 Series – Richer, wider variety of apps on AppGallery with Google Apps support too

The HUAWEI Pura 70 series smartphones all feature the latest EMUI interface powered by apps sourced off the HUAWEI AppGallery with direct access to apps from the Google Play Store in a seamlessly efficient manner.

From essential apps such as Shopee, Grab and Lazada all the way to critical banking apps and even communication and productivity apps too like Whatsapp, Instagram, Facebook and more , there’s an app to meet every need and want. There’s even access to everyone’s favourite Google apps too with all the usuals like Gmail, Chrome, YouTube and more on the HUAWEI Pura 70 series.

Installing apps from the Google Play store like Gmail, Chrome, Sheets and more is as easy as it gets on the HUAWEI Pura 70 series:

• Open up the HUAWEI AppGallery and search for the app you’re looking for by keying the name in the search bar. Google native applications are already downloadable on the HUAWEI AppGallery and can be installed directly from the app itself.Select the app you wish to install and tap on the install or Get button. 
• Should an app be unavailable on the HUAWEI AppGallery such as Netflix or the HSBC Malaysia banking app, users can download it from the Google Play store. Search for the Google Play Store in the Huawei AppGallery. Follow the prompts. Once installed, enter your Google account details and then download the app from the Google Play store on your Huawei Pura 70 series phone.

Best of all, the HUAWEI AppGallery features multi-layer security to detect malicious app behaviour all the way down to the device level, through vetting and security checks that include malicious behaviour detection, privacy checks and security vulnerability scanning of publishers to tackle potential malware.

In fact, the HUAWEI AppGallery in the Pura 70 series has four prestigious British Standards Institution (BSI) security certification standards too for absolute peace of mind for users.

HUAWEI Pura 70 series experiential locations and preorder details

The HUAWEI Pura 70 series which consists of the HUAWEI Pura 70 Ultra, the Pura 70 Pro and the Pura 70 is now available for preorder across Malaysia on the HUAWEI official website, the HUAWEI flagship store on Lazada, the HUAWEI official store on Shopee or offline at any HUAWEI Experience store.

Much like every user is unique, so is the HUAWEI Pura 70 series designed to meet those needs. For those who aspire to unsurpassed photographic quality and mastery, the HUAWEI Pura 70 Ultra beckons with its best-in-class cameras. For those looking for a versatile yet high performing flagship smartphone that blends imaging performance and value, the HUAWEI Pura 70 Pro beckons. Those who seek a stylish blend of design, performance and value will appreciate all that the HUAWEI Pura 70 has to offer.

For those looking to personally experience the power and splendour of the HUAWEI Pura 70 series, the full line-up is on display at any HUAWEI Experience Store nationwide. Those keen to explore everything that the new HUAWEI Pura 70 series has to offer can also sign up for the exclusive HUAWEI Pura 70 series preview that is open to the public by swinging by HUAWEI’s official site here.

Here’s how much the new HUAWEI Pura 70 series costs in Malaysia:

HUAWEI Pura 70 Ultra [RM6,599]

HUAWEI Pura 70 Pro [RM4,899]

HUAWEI Pura 70 [RM3,699]

Preorders commence from today till 24 May 2024 and early birds who preorder can get up to RM2,376 in free gifts that include a FreeBuds Pro 3 wireless earbuds, special AppGallery discounts like discounts on popular food and beverage brands and more. Better yet, if you preorder the Pura 70 series on the HUAWEI official website, you only need to pay RM70 and get additional free gifts beyond what you get from preordering at other channels! If you own a prior HUAWEI phone, you can even trade it in to get a rebate up to RM500 off the price of the HUAWEI Pura 70 series for even greater savings!

To preorder the HUAWEI Pura 70 series on the HUAWEI official website, check out the official store links below:

HUAWEI Official Website  : https://ln.run/Q1Atj

Shopee: https://ln.run/qgkI8

Lazada: https://ln.run/aWB6p