Lazada and a coalition of automotive brands including 70mai, Kakimotor, Liqui Moly, Trapo and Bosch Autoparts have teamed up to kick off the inaugural LazMall AutoMall Road Safety campaign that aims to highlight core principles on road safety to the public.
What is the LazMall Automall Road Safety campaign
The LazMall Automall Road Safety campaign is ongoing from November 2023 all the way to April 2024, lasting six months, and which will share a positive message of road safety to Malaysians and a commitment to safer roads and responsible driving. The campaign will focus on a prominent different car brand per month including Proton, Perodua, Toyota, Honda, Mazda and more along with promotions, lucky draws and more.
Among the key messages shared for the LazMall Automall Road Safety campaign are the importance of safety awareness vis a vis the large number of road accidents in the country, the development of actionable plans to create a safer traffic environment and a lasting positive impact on road safety, public education and awareness to foster a culture of responsible driving and collaboration with key partners that include government agencies, social groups and other stakeholders for better road safety for all.
In more practical terms Lazada customers can avail themselves to a host of vouchers and free shipping for a host of car accessories including products from the aforementioned partners of the LazMall Automall Road Safety campaign such as 70mai dash cams, Bosch windshield wipers and more. For more details check out the official Lazada Automall Road Safety campaign page here.