Maxis’ Endangered Malaysians project aims to make a difference

Malaysia’s jungles are host to a plethora of unique fauna that are both national icons and ecological treasures such as the eponymous national symbol – the tiger as well as the orangutan and tapir. Unfortunately, their numbers are declining in recent years and are in danger of extinction which is where Maxis is kicking off the Endangered Malaysians project

For this coming National Day, Maxis is  teaming up with Huawei and the Department of Wildlife and National Parks (PERHILITAN) to support the conservation of endangered animals through the aforementioned Endangered Malaysians project. Maxis is also collaborating with leading Malaysian photographers to celebrate these animals through the power of photography and technology with the photos appearing on Maxis’ website and Facebook page.
To encourage Malaysians to play a role in protecting these endangered animals, Maxis is asking visitors to visit their site at www.maxis.com.my/KitaRakyatMalaysia and to click the ‘Make a Pledge’ button and afterwards share a photo on their own Facebook wallwith the hashtag #KitaRakyatMalaysia. For each successful pledge, Maxis will donate RM1 to PERHILITAN.

“This Merdeka, we’re redefining what it means to be Malaysian. Because these endangered animals are just as Malaysian as we are and should be protected, we wanted to celebrate them by using technology and photography in meaningful ways to make an impact,” said Tai Kam Leong, Maxis’ Head of Brand and Partnerships. “There has been a rapid reduction of these animals in the wild, which is why it’s important to take action now and support their conservation. Maxis is pleased to be working with PERHILITAN and Huawei to create more awareness on this cause, and involve Malaysians through our pledge drive,” added Tai. For more details swing by www.maxis.com.my/KitaRakyatMalaysia