New Heineken Fresh List lets you refresh your music.
If you are bored with your current music playlist and want something fresh and exciting that suits your tastes, you can check out the new Heineken Fresh List that uses a new algorithm to suggest music that suits your tastes.
What is the Heineken Fresh List
To get started with the Heineken Fresh List, all you have to do is logon to their official website at https://www.heineken.com/my/en/campaigns/heineken-music From there, you can login to your Spotify account and select either Martin Garrix, Uriah See, Ashley Lau or a selection of your friends to suggest a fun playlist with music outside of your usual preferences to experience new songs. The Heineken Fresh List is free to use though you need to have your own Spotify account.
“At Heineken, we revel in challenging the norm, infusing every experience with a unique twist for a fresher world. Introducing the Heineken Fresh List into the brand’s ‘Refresh Your Music’ global platform reaffirms this commitment. It’s about more than just music; it’s about redefining how we connect, explore, and enjoy together. Expect the unexpected because that’s what Heineken does best.” said Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad.
There will also be a Heineken Refresh music event happening soon from April to June 2024. More details when we get them!