Panasonic and GreenSteps Malaysia team up for greener, better living in Food Waste to Wealth initiative

Panasonic Malaysia and community-inspired low-carbon living initiative GreenSteps Malaysia have announced a collaboration today to support Taman Tun Dr Ismail (TTDI) residents in a new Food Waste to Wealth initiative.

What is the Food Waste to Wealth initiative

The  ‘Food Waste to Wealth’ initiative saw invited guests from the community, representatives from Panasonic and Kuala Lumpur Mayor Datuk Seri Hj. Mahadi bin Che Ngah attended a meaningful launch ceremony that encouraged residents to separate food waste from other recyclables and other waste to create more sustainable living and to address climate change mitigation.

As part of the Food Waste to Wealth initiative, Panasonic Malaysia and GreenSteps Malaysia are organising a 3-month Food Waste to Wealth contest for TTDI residents that starts from 1st April to 30th June 2023 with residents standing a chance to win up to RM15,000 in cash vouchers by separating waste into food waste, recyclable and non-recyclable waste. 

Keisuke Nishida (L) and Azlan Yaacob (R)

Tracking results is done via a downloadable Greensteps Malaysia app and doing such positive actions consistently yields GreenPoints that can be redeemed at participating GreenSteps cafes in the TTDI neighbourhood. Panasonic Malaysia has also deployed a resource separation system at their local headquarters to further encourage sustainability in line with the  ‘Food Waste to Wealth’ initiative as well.

“Our long-standing mission established by our founder is that our corporation should contribute to society and this includes tackling global challenges around climate change. Our brand action tagline “Create Today. Enrich Tomorrow.” underpins our commitment to make progress towards a greener planet and we are delighted to form a strategic partnership with GreenSteps Malaysia to support the TTDI community to transition towards a low-carbon society,” said  Keisuke Nishida, Managing Director of Panasonic Malaysia

“By practising source separation correctly, the community is able to ensure recyclables are clean, leading to a higher rate and better quality of recycling in Malaysia. What we are left with is organic waste which can be turned into nutrient-rich compost and used as valuable input to develop edible gardens, benefitting the health and well-being of the community through hyper-local and nutritious produce. This partnership with Panasonic signifies our shared values and marks an important step towards addressing the issues of climate change mitigation and adaptation through the use of carbon emissions reduction data to guide climate action, while demonstrating circularity,” said Azlan Yaacob, Chief-Founder of GreenSteps Malaysia

Kuala Lumpur Mayor Datuk Seri Hj. Mahadi bin Che Ngah expressed his support for the partnership and the efforts of the community. He said, “I am encouraged and supportive of this commendable initiative as it promotes proactive climate action among residents and businesses. I would like to congratulate both organisations on this fantastic approach to nature-based community solutions which emphasises the importance of recording carbon emissions reduction data via the GreenSteps Malaysia app to guide climate action now and in the future.” For more details check out their link at https://linktr.ee/GreenSteps_