Samsung Bespoke Life 2023 shares bold vision of a brighter sustainable future for all
New appliances hit the market every year in a standardised deluge of samey looking hardware that typically come in various shades of black or white with little variation in between save for price and maybe an extra ice maker or two built in.
Samsung Electronics aims to rethink the same tired old cycle with more critical ideas not only for the world we live in today but the one that our children will inherit for tomorrow. In their latest Samsung Bespoke Life 2023 showcase, they shared their latest range of Bespoke appliances that are more sustainable across their entire product lifecycle, more energy efficient and more connected than ever before.
Samsung Bespoke Life 2023- More sustainable, greener living
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At the Samsung Bespoke Life 2023, the brand shared that their new SmartThings AI Energy Mode that features up to 70% energy saving capabilities has been incorporated into multiple models in their Bespoke refrigerator, their dishwasher, their eco heating systems, their washers and dryers as well as their air conditioner categories with the feature to be integrated into more models in future and eventually in 65 countries across the globe.
Another particular highlight is that Samsung is teaming up with renowned brand Patagonia to create a Less Microfiber filter that will reduce plastic microfibers by up to 98% that could make it into the ocean during laundry cycles. At present, this revolutionary product is available in Korea and the United Kingdom with deployment to other countries slated for Q3 later in the year.
During the live stream, Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics shared how Samsung is redesigning each stage of the product lifecycle to reduce energy usage and carbon dioxide (CO2) emissions from sourcing and production to distribution, usage, and recycling. Samsung has also made significant strides in creating more sustainable packaging and have replaced plastic tape and coil with paper earlier in 2023.
Samsung Bespoke Life 2023- More Connected, Smarter Homes
On top of improvements in sustainability across a product’s entire product life cycle, Samsung is also putting new emphasis on more interconnected, intelligent devices.
New Bespoke appliances implementing WiFi connectivity as standard not only between Samsung appliances but also with third party devices too. Via Samsung’s SmartThings functionality, connected Bespoke appliances can offer life improving benefits like automated appliance functions around daily routines like turning lights and the air conditioning on before you get home. Security isn’t neglected either as data shared between connected devices is safely protected via Samsung’s own Knox security protocol.
On top of enhanced connectivity, Samsung also announced the new Bespoke Jet AI cordless stick vacuum cleaner that offers up to 280W of suction power, 100W of battery life per charge and a potent AI Cleaning mode that is able to monitor brush load and vacuuming air pressure for optimised cleaning performance around different surfaces in a home.
To ensure a hygienic clean without debris flying all over the place on disposal of the built-in dust, dust and dirt are dumped into the new All-in-One Clean Station that hygienically empties the dust bin into bags for easy disposal.
Samsung Bespoke Life 2023 – More Choices
The Samsung Bespoke range of refrigerators kicked off a revolution by offering customisable designs for home owners to truly make a Bespoke fridge their own.
For 2023, Samsung is taking it to the next level. On top of expanding the Bespoke line-up to new product categories including the aforementioned floorcare and other appliances, Samsung is also expanding their original Bespoke fridge line-up with the new Bespoke 4-door Flex fridge with Family Hub+, new Bespoke side-by-side and top mounted models.
The Samsung Bespoke 4-door Flex fridge features a 32-inch touchscreen that’s larger than prior versions with the new updated line-up offering a range of colours and finishes for the front panels. On top of the new Bespoke fridge line-up Samsung is also launching new Bespoke AI washers and Dryers in the U.S and Southeast Asia later this year.
To take customisation to a new level, the new Samsung Bespoke range of fridges is offering a special MyBespoke customisation service where users can provide photos or other images to create unique panels for their very own design with initial deployment for the U.S market. Samsung has also collaborated with Italian creative studio TOILETPAPER to create 4 limited edition Bespoke panels as an option for the U.S, U.K and Korea markets.
There’s no word on when this customisation feature or if the TOILETPAPER collaborative limited edition panels will arrive in Southeast Asia but it’ll be certainly be a sweet option to have. To learn more about the next evolution of Bespoke, visit: BESPOKE Home | Samsung Malaysia You can also check out the recap of Samsung Bespoke Live 2023 below: