Living Mighty – Sharp Malaysia Managing Director Ting Yang Chung shares their vision of bringing ‘Japanese Living To Your Home’ for exciting 40th anniversary in Malaysia

2025 marks a watershed year for home appliances brand SHARP as they celebrate their 40th anniversary in Malaysia. As a recognised household brand, SHARP is renowned for offering products featuring superior Japanese craftsmanship and technology that are ideally suited to Malaysian lifestyles and households including the new AQUOS H series TVs, inverter-series appliances, their renowned Plasmacluster Ion air purifiers and air conditioners as well as their uniquely practical My Second Washer series washing machines, all of which are uniquely suited for the needs of Malaysian households. 

In addition to SHARP’s customer-centric product design, their dedication to service excellence have earned the brand numerous accolades over the years culminating in winning two prestigious two Gold Awards at the 2024 Putra Brand Awards last year.

In their latest launch with the theme ‘Japanese Living To Your Home’, Mr. Ting Yang Chung, Managing Director of SHARP Malaysia shared insights on SHARP’s latest 2025 product range, the brand’s enduring appeal and strategies for navigating Malaysia’s dynamic market.

What are the key factors behind SHARP’s growth, its impressive success and enduring presence in Malaysian households for the past 40 years? 

Since our establishment in Malaysia in 1985, our business strategies and direction have been anchored in our founding philosophy of ‘Sincerity and Creativity’. This is manifested through an unswerving commitment to deliver high quality and original home appliances that align with and prioritise the unique needs of households in Malaysia and our dedication to offering superior customer service.

Another cornerstone of our success is the unwavering support of our loyal customers. In recognition of their staunch support over the years, we are expanding our customer service to better serve our customers and offer greater peace of mind with a ‘7-day Service Completion Guarantee’ across both Peninsular and East Malaysia where Malaysians can enjoy a guaranteed and worry-free service resolution for a SHARP product within seven days. 

This is made possible by our expansive network of service and repair centres nationwide and reflects our unwavering commitment to delivering exceptional customer care. All SHARP-inverter-series products and selected AQUOS TV models also come with an additional 1 year extended warranty coverage that reflect SHARP’s commitment to quality, care and long-term customer trust.

How are SHARP’s offerings optimised for Malaysian lifestyles?

We are committed to delivering high-quality and original home appliances and the it begins with extensive market research focused on understanding the unique needs of Malaysian households. We design products that not only prioritise everyday practicality and user-friendly experiences but also embody the precision and craftsmanship of Japanese design philosophy, enhanced with the latest technologies.

This fusion of Japanese design excellence with Malaysian insights is reflected across our latest range of home appliances in our ‘Japanese Living To Your Home’ showcase. SHARP further localises our product innovations by focusing on key features that matter to most Malaysians, such as energy efficiency and space-saving designs – both of which are essential for modern living.

A prime example of our localised innovations is our second-generation ‘My Second Washer’ series washing machines that are smaller, more compact than a standard washing machine and designed to meet the needs of Malaysians who typically regularly wash small, daily laundry  loads for gym clothes, delicates and baby clothes.

What new products has SHARP introduced as part of the ‘Japanese Living to Your Home’ launch in Malaysia?

In line with our 40th anniversary and as part of our ‘Japanese Living To Your Home’ showcase, we are introducing a new line-up of AQUOS H TVs and home appliances across our entire range that bring the essence of Japanese living to Malaysian homes.

The centrepiece of our launch is the new AQUOS H TV range, featuring our latest 98-inch model and incorporating Deep Chroma Quantum Dot (QD) technology for immersively vibrant colour rendition and rich detail.

Complementing our AQUOS H TV line-up are our sophisticated Avance French-Door refrigerators, available in Tokyo Black and Fuji White colourways and represented by Malaysia’s top women’s badminton doubles duo, Pearly Tan and M. Thinaah. We also introduced our Mega Freezer range that offers more freezer space than conventional models which aligns with the bulk-purchase habits of Malaysian families.

In addition, we have launched a new line-up of energy efficient top-load and front-load washing machines including a second-generation ‘My Second Washer’ series. We also launched our latest generation air conditioners and air purifiers with dehumidifying functions ideal for Malaysia’s humid climate that integrate SHARP’s innovative Plasmacluster Ion technology that suppresses bacteria and viruses while also purifying the air to create a cleaner, healthier home environment.

What makes SHARP’s new AQUOS H series TVs unique in the market?

The new SHARP AQUOS H line-up , which consists of the AQUOS XLED, AQUOS TRU, AQUOS QLED and 4K series, comes in sizes ranging from 50-inch to our top of the line 98-inch model, not only offer a superb viewing experience with many models incorporating Deep Chroma QD technology but also because of a variety of features tailored for Malaysian audiences.

A standout feature with the new SHARP AQUOS H range is the new AI Magic Sing feature present across the range that leverages AI to intelligently remove vocals from a music track to create a karaoke experience in your living room with a single press of a button. 

SHARP’s new AQUOS H TVs also offer a free downloadable Smart Living Camera app that allows users to connect a webcam to the TV to allow for photo and short video capture along with the ability to enjoy a mirroring function which is useful especially when performing workouts and practising dance moves to correct posture and technique. 

Can you share more about Malaysia’s badminton doubles duo Pearly Tan and M.Thinaah’s role as ambassadors for the new Avance French-Door refrigerators?

As Malaysia’s top women’s badminton doubles duo as well as SHARP’s appointed ambassadors, Pearly Tan and M. Thinaah exemplify the spirit of dedication, excellence, and unity — values that strongly resonate with SHARP’s own commitment to innovation and quality. We are proud to have them as our brand ambassadors, representing not just sporting excellence but also the strength and harmony that all Malaysians aspire to.

It is a natural fit for Pearly and Thinaah to represent SHARP’s latest Avance French-Door refrigerators. Pearly is associated with the Tokyo Black colourway, while Thinaah represents the Fuji White colourway. Both models feature a modern, elegant design that complements a wide range of home interiors, with Tokyo Black drawing inspiration from the stunning nightscape of Tokyo, and Fuji White reflecting the serene, snow-capped peaks of Mount Fuji.

Just as Pearly and Thinaah embody outstanding performance and resilience on the court, the Avance French-Door refrigerators demonstrate SHARP’s technological excellence, tailored for Malaysian households. Key features include our proprietary Plasmacluster Ion technology, which helps eliminate odours, reduces food dryness, and maintains hygienic storage conditions, alongside our energy-efficient, low-noise J-Tech Inverter technology that ensures rapid and precise cooling performance.

The launch of the new SHARP Avance French-Door refrigerators comes at a perfect time. With a space-efficient four-door design and stylish colour options, in particular the pleasing Fuji White colourway, the new refrigerators make for an appealing and compelling choice for contemporary Malaysian kitchens seeking the epitome of form, function and reliability.

In addition to the new product line-up, what can SHARP customers look forward to for the brand’s 40th anniversary?

To celebrate SHARP’s 40th anniversary in Malaysia and as part of our 2025 ‘Japanese Living To Your Home’ product showcase, we have collaborated with Hollywood blockbuster ‘Mission Impossible : The Final Reckoning’ by offering complimentary movie tickets for customers to enjoy a breathtaking cinematic experience. 

We have even more exciting promotions, collaborations and offers planned throughout the year – stay tuned for more announcements!