Tiger Soju Flavoured Lager Launch Party Rocks Fans With New Flavours of Music and Drinks

The recently concluded Tiger Soju Flavoured Lager launch party saw fans embracing the opportunity to sample the flavourful new beverage as well as the opportunity to see some of the hottest music artists in the region including the eponymous South Korean rapper Loco.

Tiger Soju Flavoured Lager Launch Party Highlights

Invited guests to the Tiger Soju Flavoured Lager Launch Party saw fans being invited into an intense yet inviting neon wonderland where the Gutsy Grape flavoured version of the new Tiger Soju Flavoured Lager was available to be sampled along with a variety of cocktails using the new beverage.

Fans at the Tiger Soju Flavoured Lager Launch Party were also able to enjoy live sets by Qeuen T, Julian and Sherry Alyssa as well as hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C and Dato Maw as well as the unique talents of South Korean rapper Loco who took centre stage with his unique sound.

“With the launch of a product that is bold and lively, we want consumers to be part of the fun by providing them with a space to explore and experiment. It was exciting to see the way people expressed themselves playfully – we hope our fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, and always with a twist,” said Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad.

The new Tiger Soju Flavoured Lager in Guty Grape is now available nationwide in bottles and cans as well as at restaurants, bars and online retail channels too. For more details, check out their official page at https://tigersoju.tigerbeer.com/