Forget team Cap or team Iron Man – Superman and the Black Widow have joined team Huawei

While the launch of any flagship smartphone these days is usually greeted with the sort of pomp and glitter that you’d expect on a fashion runway in Milan, it’s been repeated to the point that people are desensitised to the whole affair. There’s only so many waifishly slim models and shiny presentation decks to go through before the whole affair becomes more ceremonial than celebratory. Huawei took a different approach though with their recent global launch for their flagship phone.

At the worldwide launch of the Huawei P9 at Battersea Evolution, London they introduced their new phone along with a surprisingly new element added to the mix that’s completely from left field – Superman and the Black Widow.

While they weren’t in character for their titular roles, Henry Cavill appeared in a studly suit and Scarlett Johansson rocking denim and a sassy blond do’ are the new poster boy and girl of the flagship Huawei P9 phone, both appearing in a slickly shot commercial where they engaged in a photographic duel of sorts in Shanghai where both took advantage of the myriad features of the P9.

Nary do either one meet in the short commercial but both make full use of the features of the P9, in particular the rear camera that has a pair of Leica certified cameras on the back. It’s a slick, classy affair that nicely sums up just what the phone can do in under a minute and while getting Hollywood A-list talent isn’t a new play in the perpetual marketing ballgame, it’s a testament to Huawei’s global reach and appeal that it’s embarked on this impressive undertaking. Though seeing their success, it’s a given. According to IDC, they’re the third largest smartphone vendor in the world after Samsung and Apple.

If you’re itching to get your hands on Huawei’s wunderkind and, by extension, Superman and the Black Widow’s favourite handset, the P9 will arrive in Malaysia on 28 May and will come with a 5.2-inch 1080P display, 3GB RAM, 32GB of expandable storage, a Kirin 955 processor, a rear fingerprint scanner, a USB type-C port along with a 3,000mAh battery, all crammed into a metal casing that’s just 6.95mm thin. The rear dual 12-MP cameras are Leica-certified, with one camera capturing colour while the other captures images in mono, combining to take superior images across the range. It will hit stores at a price of RM2,099 in three different colours. It’s available on preorder now till the 27 May on Vmall and if you hustle, you can get some sweet bonuses too. The first ten who preorder and pay up will get a free Honor Z1 band smartwatch worth RM269 on the house. That’s quite a bargain any way you slice it.

https://youtu.be/5ukZqmjvAFA