Over the years, ASUS Malaysia has earned a reputation for being a solid purveyor of workhorse laptops and powerful gaming laptops under their Republic of Gamers (ROG) sub brand and they’ve made significant inroads into the challenging enterprise market with their ExpertBook business laptops.
What did ASUS win at the Putra Aria Brand Awards 2022?
Today, the expertise and popularity that ASUS has earned over the years has been recognised as ASUS was honoured at the inaugural Putra Aria Brand Awards 2022 with not just one but a whopping two Gold awards for the Communication Devices category and the Cameras, IT and Office & Business Equipment segment.
As the sole Gold award in the Communications category for the Putra Aria Brand Awards 2022, ASUS has beaten a host of other popular brands including Garmin, Lenovo, Realme and Honor. In the Cameras, IT and Office & Business Equipment Category, ASUS is also the sole Gold Award winner, beating the likes of Lenovo, Pilot, Hewlett Packard, Fujifilm and Epson for top honours.
“We are honoured to be recognized by all Malaysian consumers as the favourite brand in these two categories,” said Lenny Lin, Business Development Manager of ASUS Malaysia. “These awards serve as an indicator that we are on the right track, and we will continue our journey in search of incredible, to bring everyone even more exciting solutions.”
What are the Putra Aria Brand Awards
For the uninitiated, the Putra Aria Brand Awards were established last year in 2022 by the Association of Accredited Advertising Agents Malaysia (4As) to highlight branding efforts across all segments and which aims to recognise and honour a given brands’ excellence in the marketing and advertising landscape.
To wit, the Putra Aria Brand Awards are one of the two awards endorsed by the Malaysia External Trade Development Corporation (MATRADE) as its Brand Champion Partner and which is also supported by the Malaysian Advertisers Association(MAA), the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA). For more details on the Putra Aria Brand Awards, check out their official page at https://www.putraariabrandawards.my/