Mercedes Christmas in a Shoebox campaign fetes 150 underprivileged children for the holidays
Mercedes-Benz, one of the world’s most renowned luxury car brands, feted 150 under-privileged children from three shelter homes as part of their annual Christmas in a Shoebox social initiative which is now in its 12th year in Malaysia.
What is the Mercedes Christmas in a Shoebox campaign
The three shelter homes which consists of Rumah K.I.D.S, Suriana Welfare Society and Yayasan Sunbeams Home were each given a special one-off RM10,000 donation to offer a brighter future for the next generation along with fun games, feasts and rides in Mercedes-Benz’s fleet of sleek rides including the latest all-electric models in a grand Christmas bash for the holidays that was helmed by volunteers from Mercedes-Benz who are colloquially known as the ‘Elf Squad’.
The 150 children from the homes also voted, with the three highest votes in each home enjoying cherished gifts that were purchased according to a Christmas wish list that they provided which employees and friends of Mercedes-Benz then purchased to make the holiday season an unforgettable time for them.
“As a global brand, it is our social responsibility and one of our core values to nurture and empower our little ones as they are our future, for a better and sustainable tomorrow. Therefore, this year, we wanted to spread the joy and laughter of the season even further by extending our Christmas in a Shoebox celebration not to one, but to three different children’s homes.” said Sagree Sardien, President and CEO, Mercedes-Benz Malaysia.
Sagree Sardien, President and CEO, Mercedes-Benz Malaysia at the Christmas in a Shoe Box campaign helping a child decorate a Gingerbread man
“Every child deserves to wish upon a (Mercedes) star. We are glad to be able to bring joy to these underprivileged children, and take great pride in supporting such initiatives over the last 12 years. We hope to continue this initiative for many years to come. This event is also something that our employees look forward to every year as it is such a fun and meaningful way to give back to our community. It is the small and simple gestures that make the biggest impact in life,” she added.