Facebook says Mobile is the device of choice for Malaysians, shares ‘Mobile Moves Commerce’ insights

Facebook today hosted a talk where clients such as McDonald’s Malaysia and StoreHub shared their experiences with the platform. Facebook also shared a number of interesting facts regarding the usage and shopping habits of Malaysians in terms of mobile usage and m-commerce.

According to a study commissioned by Facebook, 94% of Malaysians on Facebook discover products and brands on the platform itself and 50% of Malaysian internet users shop on mobile, which has seen mobile-commerce enjoying 300% faster growth than e-commerce in 2016.

Almost 7 in 10 Malaysians are on mobile and Malaysians have the highest number of smartphone users in Southeast Asia with 49.2% of mobile phone users possessing a smartphone by the end of 2016. In Southeast Asia, 265 million people use Facebook every month. 162 million or 61% of monthly active people return to Facebook daily and in Malaysia, more than 19 million people in Malaysia are on Facebook of which 13 million access Facebook daily.

Mobile shopping has had a major impact on offline sales with 69% of shopping decisions containing an element of mobile usage and 42% of users search for information on their smartphones in-store before making a purchase. 49% of store purchases are also influenced by digital interactions.

The effectiveness of Facebook was shared by Eugene Lee, Senior Marketing Manager of McDonald’s Malaysia. “McDonald’s Malaysia recognises that great work delivered on mobile has incredible power to move people to stop, discover and act. And if mobile moves people, it’ll move business. That’s why we are going mobile first with our upcoming Big Mac Chant Challenge campaign that launches on 13 October in Malaysia. For the first time ever, we will not be investing any budget in television or print, because we believe that digital and mobile platforms such as Facebook have become so mass that it allows us to achieve high reach with maximum efficiency. We’ll be promoting the Big Mac Chant Challenge on Facebook with Canvas and Video Ads in collaboration with Facebook Creative Shop to ensure that our creatives are tailored specifically for mobile over the promotion period.”

Another interesting success story was Honor Malaysia who reached 15.5 million people in Malaysia with their targeted link ads. To find out more about Facebook’s success stories check out their site here.