Jabra sustainability efforts enhanced with pledge to protect 62,000 football fields worth of ocean in Asia Pacific
Enterprise and consumer audio gear purveyor Jabra has pledged at their recent Jabra Asia-Pacific Virtual Partner Conference to sponsor the protection of 450km2 of the ocean in the Asia Pacific which is the equivalent of 62,000 football fields.
Jabra Sustainability Efforts
To achieve this goal, Jabra has partnered with a marine conservation organisation with donations from the brand going towards supporting the livelihoods of people and key aquatic species, improving sustainability in aquaculture and key fisheries and restore degraded coastal ecosystems in these areas. At present, there are no official statements as to which part of the Pacific that these 62,000 football fields worth of ocean fall under as yet but logic would imply that it would likely be near coastal areas or fishing regions.
In addition to this improvessive pledge, Jabra is also committed towards building products that have a positive impact on the environment with GN Audio, Jabra’s parent company financing the recycling of 4,777 tons of e-waste in 2021. THe brand also aims to create sustainable products and packaging which can be seen in all of their recent products like the Jabra Elite 7 Pro, Evolve2 75 and more.
They also aim to safeguard human rights by excluding conflict minerals in their supply chain and also upholding safeguards for human rights including forced labour by adhering to a strict audit programme in line with the UN Principles of Responsible Business and the Organisation for Economic Cooperation and Development (OECD). You can check out more about Jabra’s sustainability efforts here.