Kaspersky expands enterprise security presence in Hong Kong and APAC to meet growing regional demand in 2026

Kaspersky shared recent developments, especially in regards to their enterprise cybersecurity interests for the APAC region in a special briefing in Hong Kong.

At the briefing, Inna Nazarova, Kaspersky VP of International Corporate Sales, Adrian Hia, Managing Director for Kaspersky Asia Pacific and Alvin Cheng, General Manager for Kaspersky Greater China Region, shared their insights on Kaspersky’s performance for 2025 and the company’s steps moving forward for the Asia Pacific region seeing the current turbulent geopolitical climate.

Q: Kaspersky has invested heavily in Hong Kong. What developments are you seeing in the local cybersecurity landscape?

[Adrian] Last year, we saw reports highlighting the number of cyberattacks targeting Hong Kong. However, this isn’t unique when compared to the other 38 countries where we operate. Cyberattacks are increasingly inevitable in today’s digital environment.

What is changing in Hong Kong is the regulatory landscape. Authorities are tightening cybersecurity requirements, particularly around data protection and personal information. Organisations are now expected to properly log and monitor security incidents and to build stronger cybersecurity resilience—not just for their own operations but also for the protection of their customers’ data.

This trend isn’t limited to Hong Kong. We’re seeing similar developments across many regions as governments recognise the importance of stronger cybersecurity frameworks. With that being said, we have been operating in Hong Kong for 20 years and we are conducting meetings with multiple government entities and discussing ways to integrate our diverse portfolio of cybersecurity services that include consultancy and threat analysis.

Q: What emerging threats should organisations be aware of today?

[Adrian] One of the most concerning trends is the rise of AI-driven threats. For example, there was a recent case where a company CFO in Hong Kong  was tricked by a deepfake video impersonating a senior executive and ended up transferring US$25 million to attackers.

The technology used to replicate voices and create convincing video impersonations is becoming increasingly accessible. As a result, cybercrime is becoming more sophisticated and harder to detect.

This means the fight against cybercrime will not get easier. Organisations and individuals alike need to adopt stronger verification processes and remain vigilant against these increasingly advanced forms of social engineering and fraud.  

This also requires a paradigm shift in thinking and cybersecurity has to be built around the concept of an ‘assumed breach. Today, it is no longer a question if your data will be stolen but when. Whether you are an individual or a corporation, you should operate under the assumption that an attack will eventually happen. 

The idea is to accept that attackers may gain access at some point and to focus on ensuring that even if data is compromised that business continuity is sustained and that the most critical information remains unusable to attackers. In other words, organisations need to plan their security strategies around resilience and containment rather than amusement than cyberattacks can be prevented entirely. 

What role are enterprise solutions playing in Kaspersky’s growth across the APAC region?

[Inna] Kaspersky was founded 29 years ago and next year we will celebrate 30 years in business. Since 2019, we have increased and expanded our enterprise portfolio and we have seen extensive growth across all regional markets and products with our enterprise segment currently enjoying the fastest growth. That is just one of the key growth engines for Kaspersky in APAC, with the region enjoying double digit growth.

Key to this is our threat intelligence business that has enjoyed phenomenal growth by 67% last year and saw not only the size of the business but the number of customers grow by the same size. I foresee APAC contributing a greater share of our revenue in the coming year.

In 2025, our biggest growth was in the public sector globally but when we look at all international markets, the public sector is very keen to engage our portfolio of services. Even in Europe with ongoing geopolitical headwinds, government customers trust our telemetry and trust us because we are transparent and open with our code and our security practices.

What is Kaspersky’s overall strategy to sustain growth in APAC in 2026.

[Adrian] Kaspersky has navigated significant international turbulence from the situation in Ukraine to broader regional challenges. Part of our broad strategic goals is a greater emphasis on the Asia Pacific region.

This region is extremely diverse so we are currently focusing on key Tier 1 countries including the Greater China region, India, Vietnam and Indonesia and we have laid the groundwork for these regions several years back. These markets are growing faster than the global cybersecurity market, which gives us confidence in our strategic direction and investments in these regions.

As an example, in Hong Kong and have tripled our presence here since 2023. India has also seen a threefold increase in team size as of 2026. We have also established a new office in Vietnam to meet the rapid demand for cybersecurity solutions in the country. This growth is part of a deliberate, long-term strategy. As many players scale back in the region and in Hong Kong, we are recognising that the city will remain a critical nexus for operations in the APAC region.

One of the key drivers to our growth is that Kaspersky’s cybersecurity solutions factor in both western and eastern threat telemetry which offers better threat detection.

What does ‘doubling down’ entail in expanding Kaspersky’s presence in Hong Kong and APAC?

[Adrian] Doubling down in this context isn’t just about Endpoint, IoT or OT protection. Effective cybersecurity requires visibility and observability as you need to maintain awareness of all potential attack surfaces. Think of all your doors, sensors, IoT devices and security cameras in an office. Each one is a potential entry point for malware yet organisations don’t know what they don’t know.

This is why we are promoting our Open Single Management Platform (OSMP) which offers a unified dashboard to monitor all connected devices. OSMP simplifies oversight, strengthens security and makes it easier to respond to threats in real time.

[Alvin] Hong Kong represents a unique opportunity. On any given day, we detect hundreds of thousands of attempted threats. While the challenges aren’t unique to Hong Kong, the diversity of devices and industries here makes it an ideal place to expand our expertise. We also work closely with local partners to build a robust cybersecurity system. Our goal is to provide comprehensive, trusted solutions while empowering our partners in both the private and public sectors to  safely and effectively deploy their services.

How is AI shaping cybersecurity challenges and Kaspersky’s strategies and operations in APAC?

[Adrian] AI is transforming both the threat landscape and how we defend against it. At Kaspersky, we’ve been using AI to detect malware at scale—back in 2019, we identified 370,000 new threats every day, and three years later that number exceeded 500,000. The volume and sophistication of attacks are now beyond what humans alone can handle, so machines manage about 90% of the work.

At the same time, AI is a double-edged sword. Just as it helps defenders, it also enables cybercriminals to automate attacks, create deepfakes, and even develop their own AI tools for malicious purposes. That’s why governments are starting to regulate AI and why cybersecurity education is so critical – there simply aren’t enough trained professionals yet and few focused academic courses emphasising this highly sought after specialty..

To stay ahead, Kaspersky leverages AI not just for detection but to enhance decision-making, improve threat intelligence, and anticipate attacks before they happen. In a region as diverse and fast-moving as APAC, embracing AI isn’t optional – it’s essential.

For more on Kaspersky, check out their official page at www.kaspersky.com