Dyson beauty category will release 20 new hair products over the next 4 years with half billion GBP investment

Dyson is expanding their technological lead in their beauty portfolio with the announcement that it would be investing over half a billion GBP which is about RM27 trillion, give or take a million.

This massive investment will see 20 new Dyson beauty products launched over the course of the next 4 years along with an expansion of their research and development facilities focused on the beauty category including labs devoted towards every aspect of hair from styling it to making it healthier.

How is Dyson beauty investing half a billion GBP?

If you mention the Dyson Supersonic, the Corrale or their Airwrap hair styler, you’ll draw immediate recognition from almost anyone who know their stuff as these offerings continue being the among the most desirable hair care products currently in the market that are effectively get out of jail free cards and the ultimate holiday gifts for significant others who prize great hair.

It’s not all shiny metal and marketing spiel as Dyson’s haircare products use technology and research that are simply not seen elsewhere with miniature high performance motors used in their vacuum range and the creative use of physics like the Coanda effect in the Corrale to style hair safely and effectively.

The huge investment of half a billion GBP in the Dyson beauty category will expand the scope and knowledge of hair as we know it

This investment comes as no surprise as Dyson doesn’t skimp on innovation such as their Singapore Technology Centre facility over the Causeway and their Malaysia Development Centre in Johor in previous years, with the latest move being a logical expansion of one of their fastest growing consumer categories over the years.

At present, Dyson’s four Technology campuses that are spread across the world including the Singapore facility have close to 6,000 engineers and scientists with research efforts conducted around the clock. 

The half a billion GBP investment devoted towards the Dyson beauty category will expand research and the equipment to test and expand understanding of hair care including scanning electron microscopes, thermal cameras, airflow laser smoke machines and more including more lab spaces to expand Dyson’s mastery of haircare and beauty technologies.

Along with the announcement, Dyson also released key findings from their latest Dyson 2022 Global Hair Study which is conducted across 23 markets and 23,000 people that investigates hair health, habits and attitudes towards hair styling.

What does the Dyson 2022 Global Hair Study say about hair?

The Dyson 2022 Global Hair Study is a fairly wordy affair but these are some of the vital facts boiled down for easy digestion about hair – 

Hair Science Facts:

• Each hair strand has its own nerve, blood supply and muscle. 
• A strand of hair can also support up to 2kg of weight. 
• Hair is dead when it leaves the scalp; it cannot heal once damaged.  
• Extreme heat changes the shape of keratin strands within hair – At over 150°C, the α-keratin slowly converts to β-keratin which, over time, makes hair weaker and less elastic. 
• You grow around 11km of hair on your head each year. The average human head has 80,000 – 150,000 strands of hair. Hair is the second fastest growing tissue in the body, behind bone marrow.
• Asian hair is coarser than Western hair. Coarse hair holds styles better because each strand of hair is thicker. However, it may prone to frizz, and hence is harder to style
• 7 in 10 respondents say their hair is damaged, with dandruff, hair loss and greying hair as top concerns. However, these are not damage concerns. 67% of all respondents also agree their hair is healthy, despite it being damaged. 
• However, respondents seem to understand what ‘healthy’ hair looks and feels like, describing it as shiny (36%), smooth (29%) and linking it to a healthy scalp (26%).  
• Shiny hair is healthy hair. Healthy strands reflect more light, while the pores within damaged hair scatter light everywhere, decreasing shine.
• Be cautious of over-washing: Dyson global hair study reveals that 8 in 10 people wash their hair every day or once every 2 days.
• 6 in 10 globally changed their hair habits due to the pandemic, styling hair less (17%) and using less hair products (9%). 

In regards to hair, Dyson is also releasing limited quantities of their Supersonic and Airwrap in their new limited edition Vinca Blue & Rosé colourway that debuted at their recent technology event at 1 Utama. 

The Dyson Supersonic hair dryer in Vinca Blue & Rosé with accompanying gift set retailing for RM2,499. The Dyson Airwrap in Vinca Blue & Rosé gift set retails for RM2,999. While a Corrale straighter in Vinca Blue & Rosé does exist, it’s not available yet in Malaysia but will be arriving in the near future. To purchase these limited edition variants, check out the official Dyson online store at www.dyson.my

One of the crown jewels in the Dyson beauty category – the Airwrap is now available in their new limited edition colourway dubbed as  Vinca Blue & Rosé

Another perennial favourite in the Dyson beauty category was revealed at the recent Dyson technology event at 1 Utama with the Dyson Supersonic available in a unique shade of Vinca Blue & Rosé