L’Oréal Malaysia showcase reveals Create the Beauty that Moves the World movement

In a grand event to invited guests in downtown Kuala Lumpur, L’Oréal Malaysia revealed their first-ever corporate showcase which highlighted their vision to ‘Create the Beauty that Moves the World’.

What this means is a long-term series of brand and company initiatives by L’Oréal that empower and establish beauty as an inclusive, diverse, empowering and responsible force in order to bring about positive changes across the world, the environment as well as in communities and people too.

A showcase of L’Oréal’s rich heritage stretching across the ages as part of their recent Create the Beauty that Moves the World showcase in Malaysia

L’Oréal Malaysia and Create the Beauty that Moves the World 

“Our purpose is to create the beauty that moves the world because beauty is both an essential human need and an inclusive force. Through diversity & inclusion, women empowerment, responsibility and innovation, we create beauty which is dynamic and beneficial to all. We have been doing so for over 20 years in Malaysia, and we remain committed to effect more meaningful changes moving forward,” said Tomas Hruska, Managing Director of L’Oréal Malaysia.

Tomas Hruska, Managing Director of L’Oréal Malaysia speaking at the recent corporate showcase sharing more about their ‘Create the Beauty that Moves the World’ initiative

According to L’Oréal, the group is also looking to accelerate their transformation towards sustainability and inclusion with a selection of sustainability targets to be achieved by 2023.

Among the moonshot goals that  L’Oréal is aiming for are carbon neutrality at all their sites by using 100% renewable energy by 2025, to have 100% of the plastics used in their packaging to be recycled or from bio-based sources and to reduce the group’s greenhouse gas emissions by 50% per finished product by 2030 compared to 2016’s results and more. You can check out more about their sustainability efforts on their official site here.  

Another key area of emphasis as part of their L’Oréal ‘s Create the Beauty that Moves the World movement is a commitment by all of their brands to make positive changes in the area of sustainability, social issues and empowerment of women.

In Malaysia, these 12 key brands are part of the change – journey: L’Oréal Professionnel Paris, L’Oréal Paris, La Roche Posay, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beaute, Armani Beauty, Kiehl’s, shu uemura, IT Cosmetics and Kérastase.

For more on L’Oréal Malaysia and the Create the Beauty that Moves the World, check out their official page at https://www.loreal.com/en/malaysia/