Malaysia Airlines and Celcom team up to enhance digital lifestyles

Things are becoming more interesting for Celcom subscribers and frequent users of Malaysia’s national airline as Celcom Axiata Berhad and Malaysia Airlines Berhad have recently signed a memorandum of understanding to collaborate on a strategic partnership.The MoU is a long-term joint venture between both organisations that offers synergistic benefits for each company’s customers. Among the benefits include easier and more diverse ways to spend Enrich miles, better flight discounts for Celcom subscribers and, best of all, better roaming plans too are on the horizon.

Michael Kuehner, Chief Executive Office of Celcom Axiata Berhad and Izham Ismail, Chief Executive Office of Malaysia Airlines ratified in a short ceremony at Menara Celcom. “Both Celcom and Enrich customers will soon enjoy an awesome experience of innovative digital offerings and rewards that will further ‘enrich’ their travelling lifestyles,” said Kuehner.

“Helping people stay connected, whether through travel of their mobile phone, lies at the heart of what we do. The partnership will enable Enrich members to reach rewards more quickly by providing new and innovative ways to earn and spend miles,” added Ismail.