Samsung’s ‘Reimagining Foldables for Malaysians’ Campaign Expands Possibilities with Galaxy Z Fold4 and Z Flip4
Samsung’s flagship foldable smartphones, the Galaxy Z Fold4 and Galaxy Z Flip4 series, have set the gold standard for foldable phones with their exceptional features and versatility. Now, Samsung aims to take their flagship foldables to new heights through their innovative ‘Reimagining Foldables for Malaysians’ campaign. This campaign involves collaborations with local brand partners and educational institutions to enhance user experiences and explore the full potential of these foldable devices.
What is the Samsung Reimagining Foldables for Malaysians Program About?
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Samsung recently organised a panel discussion featuring representatives from AmBank, Family Mart, Maxis, Pay4U, and Zus Coffee. In this discussion, Samsung shared insights with invited guests on how they, along with their brand partners, optimised and enhanced their respective apps to fully leverage the unique form factors of the Galaxy Z Fold4 and Z Flip4. The panel members discussed nuances such as app continuity during folding and unfolding, as well as utilising the expansive displays of Samsung’s foldable designs.
Reimagining Foldables for Malaysians – Expanding Brand Partnerships:
Apart from the aforementioned partners, Samsung Malaysia plans to collaborate with additional partners such as Gigi Coffee, Golden Screen Cinemas, TGV Cinemas, and Zapp. Together, they will optimise brand partner applications to embrace the advantages of the foldable form factor.
Luke Au, Head of Product Marketing, Mobile eXperience, Samsung Malaysia, expressed their enthusiasm for this initiative, stating, “At Samsung, we are passionate about making mobile innovation relevant to consumers. By collaborating with local brands, we aim to create a unique, localised Galaxy Z experience within the apps that Malaysians use every day. We invite more local organisations to join this industry collaboration and deliver better experiences to their customers.”
Reimagining Foldables for Malaysians – Collaborating with Local Universities:
In addition to working with brand partners, Samsung’s ‘Reimagining Foldables for Malaysians’ program will also involve collaborations with local universities. As part of a hackathon, students will have the opportunity to pitch app ideas that can leverage the foldable form factor. This initiative aligns with Samsung’s ESG mission to empower young Malaysian talent and drive tech innovation.
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