Tiger Cheers to Bold Beginnings campaign kicks off at Tropicana Gardens Mall with games and prizes aplenty until 23 Jan 2023
The Year of the Rabbit is just around the corner and Tiger is getting into the spirit of things as they’re kicking off the festivities with their Tiger Cheers to Bold Beginnings campaign today with a gala launch at Tropicana Gardens Mall in Malaysia with promotions and fun games to win prizes aplenty to the rallying cry of ‘Gan Gan Chong’ which means, colloquially in Chinese as ‘the spirit to breakthrough’.
The management team of Heineken Malaysia Berhad inaugurating the Tiger Cheers to Bold Beginnings
What is the Tiger Cheers to Bold Beginnings campaign
Depicting a neon-hued stylised version of Chinatown, the Tiger Cheers to Bold Beginnings showcase saw invited guests experiencing the debut of the original music and dance video ‘The Boldest Chase’ that was crafted by renowned Malaysian artistes Dato Maw, Han Xiiao Ai and Danny Lee. You can check out the official video here.
To enable viewers to interact and celebrate with Tiger, pressing T when viewing on PC or tapping the touchscreen when viewing on mobile the Tiger logo appears allows viewers to unlock a host of rewards. After the showcase, guests were feted with a lion dance performance to usher in the Year of the Rabbit along with a grand feast.
The showcase at Tiger Cheers to Bold Beginnings is now open to the public with a host of fun games such as ‘Trail of the Tiger’, ‘Roar Challenge’, ‘Gold Bar Challenge’, ‘Gan Gan Chong’ Dance Challenge, and ‘Lou-A-Fortune’ which users can participate in and win exciting prizes from now until 23rd January 2023 along with the chance to purchase Tiger beverages as well as Chinese New Year snacks and goodies too from partner retailers.
“Last year we roared together and made the best out of a challenging and disruptive year! This year we encourage our fans to have a bold courage to face the challenges of 2023 with the spirit of “Gan Gan Chong”. With our nationwide activations and promotions, we want our fans to take a moment to celebrate the joy of true togetherness to inspire a better Year of the Rabbit,” said Roland Bala, Managing Director of HEINEKEN Malaysia.
For more details on the Tiger Cheers to Bold Beginnings campaign, check out their official website at https://tigercny2023.tigerbeer.com/