For a limited time, experience bold journeys in the Tiger Den at Pavilion Bukit Jalil
One of the world’s most popular lagers is bringing in an unusual experience for fans in Malaysia at the unique Tiger Den with Tiger Beer experience at Pavilion Bukit Jalil mall where visitors can partake in a bold new journey of the senses for a limited time.
What is the Tiger Den experience at Pavilion Bukit Jalil?
The Tiger Den experiential area consists of six unique zones and once visitors have partaken in the experiences in all six zones, they can slake their thirst with a refreshing ice-cold Tiger Beer or Tiger Crystal at the Tiger Bar placed at the end of the proverbial journey.
The six zones Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, the Crystal Cold Room, and the Tiger Bar are evenly spread out throughout the Tiger Den, each with a unique experience to partake in.
The first 100 people per day who show a completed stamp collection will also get their own customised Tiger bottle. Those who post an Instagram reel of their experience and use the hashtags #TigerBeerMy #TigerDen and tag @tigerbeermy to stand to win a trip for two to Singapore worth RM30,000.
“The Tiger Den is the ultimate portrayal of the brand’s bold journey. As an Asian lager that defied the odds, we wanted to share our rich history and future aspirations with the people who made this all possible: our loyal fans. We curated a selection of activities and experiences based on what the brand stands for – that is all things bold – all while paying homage to our past journey while celebrating our future,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
(From left) Janina Vriesekoop, Head of Digital and Technology at HEINEKEN Malaysia; Willemijn Sneep, Head of Marketing at HEINEKEN Malaysia; Roland Bala, Managind Director of HEINEKEN Malaysia; Jimmy Ding, National Sales Director at HEINEKEN Malaysia; Victoria Ang, Head of People Function at HEINEKEN Malaysia
Also available at the Tiger Den are exclusive Tiger x PMC T-shirts and 18 pairs of limited-edition sneakers by Edmond Looi for purchase. The Tiger Den is open and available from now till 9th July 2023 from Wednesdays to Sundays at Pavilion Bukit Jalil. For more details, check out https://tiger2023.tigerbeer.com/
